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 When I was little, I wanted to be a writer more than anything. I used to make little books out of construction paper and draw lines for where the words would go when I learned how to write. My brother would sometimes grab one of these little books and laugh and say, “That’s not a book! There aren’t any words!” But I knew the words would come, and they did.
As a writer, my favorite thing is tapping into other people’s enthusiasm. If you talk to someone long enough and listen, you’ll hear what they care about. They get excited about some idea or event you didn’t anticipate, and you realize they just pointed the way to a great story. When they’re your employees or customers, it’s probably a story you need to tell. |
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Loraine’s grasp of client brand standards is exceptional, and her copywriting and editing skills are equally strong. She made us all look like heroes to the client. She is a true professional in every sense of the word.
– Carol Cornelius, project manager, Function:
Loraine has a keen sense of how to present concepts to nontechnical readers. She is an asset to any organization trying to connect disparate pieces of information for a cohesive communication campaign.
– Radhika Subramanian, CEO, Emcien, Inc.
I saved my most critical assignments for Loraine. Her grasp of information technology, her natural curiosity and skepticism, her superb project/deadline management, and her openness to criticism and editorial suggestions is a rare find.
– Kevin Howarth, editor, TechLINKS
I can always count on Loraine to bring her best thinking to a project – that includes a skeptical intelligence, lively curiosity, sense of humor and acute ear for connecting information with its intended audience.
– Susan Lindsay, principal, Thinkhouse Creative
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Loraine's skills go beyond copywriting. Aside from her knack of phrasing something in just the right way,
she can connect the dots and see the whole picture in order to bring the overall quality of the project
to a new level. Loraine is someone you like to be around – she's focused and fun, and asks the right
questions. She has definitely become my go-to person.
– Melissa Powers, project manager, global design,
The Coca-Cola Company
Loraine is a first-rate writer, editor, project manager and collaborator. She’s creative and energetic, and she finds solutions instead of getting stumped. She has a strong sense of what’s a good idea, of how to finesse a general idea into something specific.
– Jay Croft, publications and content manager,
Cox Enterprises, Inc.
When working with Loraine, there is a phrase heard over and over again: “What can I do to help you?” What a breath of fresh air! She brings great passion, knowledge and vision to the creative process.
– Randy Allison, principal, sixtyfour
Loraine has the unique ability to work with a creative to help pull the content and design of a project together to allow the two halves to build a better whole.
– Cristin Bowman, designer, Laughing Fig
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